Cause Marketing For Dummies

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

Product details

Hardcover : 199 pages
Title : Cause Marketing For Dummies
Language : English
ISBN-10 : 1118011309
Ranting : 3.8

Download As PDF : Cause Marketing For Dummies

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Cause Marketing For Dummies Cheat Sheet dummies
Cause Marketing For Dummies Cheat Sheet. By Joe Waters, Joanna MacDonald. Cause marketing is a partnership between a nonprofit and a for profit for mutual profit. The profit in cause marketing comes in two forms. For the nonprofit, the profit is money and branding visibility. For the for profit, the profit is greater favorability with consumers ...
Cause Marketing For Dummies: Waters, Joe, MacDonald
Cause Marketing for Dummies provides clear, concise, realistic tips to help organizations reevaluate how media can be used to build ones image, partnerships and the bottom line. The case studies highlight many levels of marketing coupons, triggered donation programs, group buying sites and location based marketing and stress the importance of Blogs, Twitter, Facebook, Foursquare and other social media options.
Benefiting from Cause Marketing dummies
Cause marketing is a new source of revenue from companies. While the community relations arm of a company awards grants, and senior management are prospects for individual ts, cause marketing taps the marketing muscle of the company. It opens a new door in the corporate suite. Cause marketing generates awareness.
Cause Marketing for Dummies is Here! — Selfish Giving
316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success. That's the best way my co author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series. Joanna and I were clear on why we wanted to writ
Cause marketing for dummies (eBook, 2011) [WorldCat org]
Cause marketing for dummies. [Joe R Waters] Create a mutually beneficial partnership between nonprofit and for profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business.
Book: Cause Marketing for Dummies | Beth Kanter
Click to Purchase on Joe Waters, who writes the Selfish Giving Blog, has published a book, Cause Marketing for Dummies and was kind enough to send me a copy. I have not finished reading the whole book cover to cover, word for word but I did have a chance to read a couple of chapters. Cause Marketing is a partnership between a nonprofit and for profit for mutual benefit.
Cause Marketing For Dummies: co uk: Joe Waters
Cause Marketing for Dummies provides clear, concise, realistic tips to help organizations reevaluate how media can be used to build ones image, partnerships and the bottom line. The case studies highlight many levels of marketing coupons, triggered donation programs, group buying sites and location based marketing and stress the importance of Blogs, Twitter, Facebook, Foursquare and other social media options.
Book: Cause Marketing for Dummies | Beth's Blog
There is a whole chapter devoted to location based Cause Marketing, featuring case studies of campaigns that used Four Square, Facebook Places, QR Codes, and SCVNGR. As is the style of the Dummies series, Joe Waters has given us an easy to understand manual on how to do Cause Marketing chocked full of tactical information and tips.
30 Best Cause Marketing for Dummies images | marketing
Aug 7, 2011 Explore Selfish Giving's board "Cause Marketing for Dummies", followed by 2340 people on Pinterest. See more ideas about Marketing, Dummy, Location based service.