Strategic Retail Management: Text and International Cases

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Product details

Hardcover : 199 pages
Title : Strategic Retail Management: Text and International Cases
Language : English
ISBN-10 : B01M21JK77
Ranting : 3.7

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Strategic Retail Management Text and International Cases
The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing ...
Strategic Retail Management Text and International Cases
About this Textbook. “Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.
Strategic Retail Management: Text and International Cases
Strategic Retail Management: Text and International Cases Joachim Zentes, Dirk Morschett, Hanna Schramm Klein Google Books. This is not a traditional textbook or collection of case studies, but...
Strategic Retail Management: Text and International Cases
Strategic Retail Management: Text and International Cases: Authors: Joachim Zentes, Dirk Morschett, Hanna Schramm Klein: Edition: illustrated: Publisher: Springer Science & Business Media, 2007:...
Strategic Retail Management Text And International Cases
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Strategic Retail Management: Text and International Cases
Request PDF | Strategic Retail Management: Text and International Cases | “Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The ...
[PDF] Strategic retail management : text and international
Corpus ID: 166708239. Strategic retail management : text and international cases @inproceedings{Zentes2007StrategicRM, title={Strategic retail management : text and international cases}, author={Joachim Zentes and Dirk Morschett and Hanna Schramm Klein}, year={2007} }
Strategic retail management : text and international cases
Strategic retail management : text and international cases . By Joachim Zentes, Dirk Morschett and Hanna Schramm Klein. Abstract. e Book available, please log in on Member Area to access or contact our librarian.xvi, 468 p Topics: Retail trade, Sales management, merce ...
Strategic Retail Management Text And International Cases
“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.
Strategic Retail Management: Text and International Cases
Strategic Retail Management by Zentes, Morschett, and Schramm Klein presents a different approach to the study of retailing. Whereas other texts provide a broad overview of retailing in general, this book limits the theoretical aspects to the first three chapters and devotes the rest of the 15 chapters to the actual design, implementation and evaluation of retail strategies.