Cases in Public Relations: Translating Ethics into Action

Cases in Public Relations presents the complexities and challenges of public relations in today's ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases available. While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.

Product details

Hardcover : 199 pages
Title : Cases in Public Relations: Translating Ethics into Action
Language : English
ISBN-10 : 190631384
Ranting : 3.5

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Cases in Public Relations Brigitta Brunner; Corey
Cases in Public Relations Translating Ethics into Action Dr. Brigitta Brunner and Dr. Corey Hickerson. Organized by function and context, this casebook can complement any existing course while adding guidance for considering the ethical dimensions of each real world case
Cases in Public Relations : Translating Ethics into Action
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