Ethical Chic: The Inside Story of the Companies We Think We Love

“Hawthorne gives readers an impartial picture of the difficulties of running a profitable company while trying to maintain a positive corporate belief system…Highly recommended.”—Library Journal, starred reviewConsumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through—that is, until they’re reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom’s toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. It’s difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull’s-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn’t pollute, saves energy, treats its workers well, and doesn't hurt animals—oh, and that makes them feel cool when they use it. Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe’s, and confronts the founders of Tom’s of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off and nuanced look at the mixed bag of values on sale at companies that project a seemingly progressive image.

Product details

Hardcover : 199 pages
Title : Ethical Chic: The Inside Story of the Companies We Think We Love
Language : English
ISBN-10 : 807000604
Ranting : 3.6

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Ethical Chic: The Inside Story of the panies We Think
Ethical chic exposes the dirty little secrets of six beloved companies: Tom's of Maine, Timberland, Starbucks, Trader Joe's, Apple and American Apparel. By far, American Apparel is the worst contender to be crowned hardly ethical in reality, and its fiscal management is hardly sane either.
Ethical Chic: The Inside Story of the panies We Think
In Ethical Chic, award winning author Fran Hawthorne uses her business investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel.
Ethical Chic: The Inside Story of the panies We Think
Buy Ethical Chic: The Inside Story of the panies We Think We Love by Hawthorne, Fran (ISBN: 9780807000601) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Beacon Press: Ethical Chic
In Ethical Chic, award winning author Fran Hawthorne uses her business investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel.
Ethical Chic: The Inside Story of the panies We Think
In Ethical Chic, award winning author Fran Hawthorne uses her business investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel.
Ethical Chic: The Inside Story of the panies We Think
Ethical Chic: The Inside Story of the panies We Think We Love (Paperback) By Fran Hawthorne. $16.00 . Add to Wish List. Hard to Find Contact Store for Availability. Staff Reviews. A 2010 research dive into six companies that have been alternatively held darling or spurned by CSR hawks. Hawthorne’s work reveals so much about how we ...
Ethical chic : the inside story of the companies we think
Ethical chic : the inside story of the companies we think we love. Responsibility Fran Hawthorne. Imprint Boston : Beacon Press, c2012. Physical description ... Corporations > Moral and ethical aspects > United States > Case studies. Business ethics > United States > Case studies.
Ethical Chic: The Inside Story of the panies We Think
Ethical Chic: The Inside Story of the panies We Think We Love June 19, 2012. Consumers are told that when they put on an American Apparel t shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of ...
Ethical Chic The Inside Story Of The panies We Think We
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Ethical Chic The Inside Story Of panies We Think Love
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