Marketing Ethics & Society

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: https://study.sagepub.com/eagle

Product details

Hardcover : 199 pages
Title : Marketing Ethics & Society
Language : English
ISBN-10 : B014WWCG5S
Ranting : 3.6

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Marketing ethics
Marketing ethics. Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics .
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Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding light behind the operations and regulations of marketing. Some of the areas of marketing ethics overlap with the ethics of media as they both are co related. The set of ethical guidelines needs to be dedicatedly followed by the management ...
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Ethics in Marketing SlideShare
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