Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel

The inside story of the great microchip war, a legal and strategic battle for a competitive market When Hector Ruiz joined AMD, quickly ascending to the CEO's suite, he took the helm of a dynamic company that was nonetheless struggling against perceptions that it could not contend with Intel, the Goliath of the microchip industry. Though AMD's technology, products, and pricing were keeping pace with or outstripping Intel's, the market wasn t responding. Why? Ruiz found deals unaccountably collapsing, his executives stonewalled by business partners, and promising innovations thwarted. As Intel made it almost impossible for its customers to use competitors' chips, rumors floated that the only reason Intel ''allowed'' AMD to exist was to stave off antitrust investigations by the Federal Trade Commission. As government investigations began to reveal the truth about Intel s predatory business practices, Ruiz realized that AMD's only option was to become David to Intel s Goliath. Recruiting a team of renowned strategists and industry leaders, Ruiz developed tactics based on superior technology and innovative alliances. And when he finally made the decision to file a historic lawsuit against Intel, the battle between the two rivals escalated, enveloping the entire personal computer industry and bringing to a head a conflict that had been building for more than a decade. This unprecedented inside account of the microchip industry at war offers lessons to all readers interested in the thrust and parry of the high-technology sector--or who face daunting competitive challenges of their own.

Product details

Hardcover : 199 pages
Title : Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel
Language : English
ISBN-10 : 1608324443
Ranting : 3.7

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Slingshot: AMD's Fight to Free an Industry from the
Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel clearly expresses the corporate politics involved in dealing with a monopoly... It also serves as a platform to express the inspiring 'Rags to Riches' autobiography of Hector Ruiz.
Slingshot: AMD's Fight to Free an Industry from the
Start your review of Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel. Write a review. Dec 27, 2019 Jamie Larson rated it liked it · review of another edition. Light AMD History A nice recap of AMD during the early 2000s and the beginning of the 64 bit era of PCs blends well.
Slingshot: AMD's Fight to Free an Industry from the
Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel: Author: Hector Ruiz: Contributor: Lauren Villagran: Publisher: Greenleaf Book Group, 2013: ISBN: 1608324443,...
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Slingshot AMD's Fight to Free an Industry from the
Slingshot AMD's Fight to Free an Industry from the Ruthless Grip of Intel, Hector Ruiz, Apr 23, 2013, Business & Economics, 200 pages. The inside story of the great microchip war, a legal and strategic battle for a competitive market. The Effortless Experience Conquering the New Battleground for Customer Loyalty, Rick DeLisi,
Slingshot: AMD's Fight to Free an Industry from the
Dr. Hector de J. Ruiz is an accomplished engineer, corporate strategist and chief executive. A luminary in the field of technology for nearly three decades, Dr. Ruiz has helped build and guide top tier global technology companies (including Texas Instruments, Motorola, and AMD) while also promoting exploration of technology s ability to address social issues.
SLINGSHOT AMD'S FIGHT TO FREE AN INDUSTRY FROM THE
slingshot amd's fight to free an industry from the ruthless grip of intel hector ruiz former ceo, advanced micro devices with lauren villagran greenleaf book group press . contents prologue 1 chapter 1 inside amd 13 chapter 2 genesis of the microchip 27 chapter 3 forging alliances 33 ...
Slingshot: AMD's Fight to Free an Industry from the
Slingshot (Hardcover) AMD's Fight to Free an Industry from the Ruthless Grip of Intel. By Hector Ruiz, Lauren Villagran. Greenleaf Book Group, 9781608324446, 200pp. Publication Date: April 23, 2013
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