The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: * How high-tech market develop * How to specify a winning market development strategy * How to plan go-to-market programmes at different points in the life cycle. Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

Product details

Hardcover : 199 pages
Title : The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)
Language : English
ISBN-10 : 1841124680
Ranting : 3.6

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The Chasm panion: A Field Guide to Crossing the Chasm
The Chasm panion book. Read reviews from world’s largest community for readers. The Chasm Group is one of the world's leading high tech consulting pra...
9781841124681: The Chasm panion: A Field Guide to
The Chasm panion: A Field Guide to Crossing the Chasm and Inside the Tornado by Wiefels, Paul at AbeBooks.co.uk ISBN 10: 1841124680 ISBN 13: 9781841124681 Capstone 2005 Softcover
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The Chasm panion: A Fieldbook to Crossing the Chasm and Inside the Tornado eBook: Wiefels, Paul: .in: Kindle Store
The Chasm panion: A Field Guide to Crossing the Chasm
The Chasm panion: A Field Guide to Crossing the Chasm and Inside the Tornado 348. by Paul Wiefels, Geoffrey A. Moore (Foreword by) Paperback $ 50.00. Ship This Item — Temporarily Out of Stock Online. Buy Online, Pick up in Store is currently unavailable, but this item may be available for in store purchase.
The Chasm panion: A Field Guide to Crossing the Chasm
The Chasm panion reveals formulas drawn from real life that can be and are being used to stay on top in any economic climate. Buy Both and Save 25%! This item: The Chasm panion: A Field Guide to Crossing the Chasm and Inside the Tornado
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Chasm panion: A Fieldbook to Crossing the Chasm and Inside the Tornado Paul Wiefels Originating from the work of The Chasm Group, a strategy consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution.
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Designing The Chasm panion as a hands on field guide, Wiefels opens by explaining six "inflection points" in high tech market development (the Early Market, the Chasm, the Bowling Alley, the Tornado, Main Street, Total Assimilation) that he and Moore insist everyone must carefully watch and properly react to as internal and external ...
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The Chasm panion: A Fieldbook to Crossing the Chasm and Inside the Tornado: Paul Wiefels: Books .ca
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The Chasm panion: A Fieldbook to Crossing the Chasm and Inside the Tornado Kindle edition by Wiefels, Paul. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Chasm panion: A Fieldbook to Crossing the Chasm and Inside the Tornado.
The Chasm panion: A Field Guide to Crossing the Chasm
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